Operate the business with transparency, trustworthiness, and verifiability under principles of good corporate governance and business ethics. The board of directors and all employees in the organization must strictly adhere to the company's policies on good corporate governance.

Emphasize fair and competitive practices by conducting business transparently and ethically, adhering to the principles of good corporate governance under competition laws and relevant regulations in Thailand and internationally.

Focus heavily on research and development of new innovations to maximize benefits and meet customer demands. Clear innovation management strategies are established to foster diverse developments both within and outside the organization.

Continuously develop quality and services, emphasizing service quality and responsibility towards customers and partners to achieve maximum satisfaction. Additionally, prioritize responsibility towards stakeholders within the business group.

Prioritize climate change initiatives by promoting efficient resource usage, controlling and reducing greenhouse gas emissions, as well as managing air, water, and soil pollutants that may impact society and the environment due to company and subsidiary operations.

Dedicatedly support social and environmental development, maintaining clear environmental protection policies. Regularly review environmental impact risks from production processes, both during and after production, including waste disposal.

Uphold fair labor practices under efficient management, with a focus on employee safety and occupational health.

Develop human resources strategies aligned with the company's vision and policies, ensuring effectiveness at all levels.

Conduct business with respect for the rights that every human deserves as part of society, promoting freedom, dignity, and equality without discrimination.

Place importance on community and societal impact, focusing on creating benefits for communities and societies, reducing negative impacts, and generating positive outcomes. Additionally, create shared value that aligns with the needs of communities and society for a better living environment.